<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>I’m Ian Betteridge, and I do content and talk endlessly about technology.</description><title>Entradista</title><generator>Tumblr (3.0; @ianbetteridge)</generator><link>http://www.entradista.com/</link><item><title>"Nokia’s poor results with Windows Phone are not due to Nokia’s failures. The Lumia..."</title><description>“Nokia’s poor results with Windows Phone are not due to Nokia’s failures. The Lumia devices have attractive and differentiated industrial design, in a smartphone market where every handset maker is struggling to stand out. Nokia shipped the launch devices on time and at attractive prices. Nokia’s problem is that Microsoft appears to have stood still. A year and a half after Windows Phone 7’s debut, it has changed little. In effect, the gap in features between Windows Phone and Android or the iPhone has widened and not shrunk as Nokia needed it to.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.screendigest.com/news/2012_04_nokias_windows_phone_strategy_is_on_the_brink_of_failure/view.html"&gt;Nokia’s Windows phone strategy is on the brink of failure&lt;/a&gt;&lt;/em&gt;</description><link>http://www.entradista.com/post/21377926235</link><guid>http://www.entradista.com/post/21377926235</guid><pubDate>Thu, 19 Apr 2012 13:35:11 +0100</pubDate></item><item><title>On a Designer's Desk</title><description>&lt;p&gt;&lt;a class="tumblr_blog" href="http://wedesignvolvo.tumblr.com/post/16571804278/on-a-designers-desk"&gt;wedesignvolvo&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;This is my desk with some of my precious accessories. What do you have on yours? Would love you to share your pics with us on &lt;a href="http://twitter.com/wedesignvolvo" title="@wedesignvolvo"&gt;@wedesignvolvo&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;/Anders&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/wedesignvolvo/6769839737/" title="On a designer's desk by We Design Volvo, on Flickr"&gt;&lt;img alt="On a designer's desk" height="1024" src="http://farm8.staticflickr.com/7028/6769839737_e04ed28610_b.jpg" width="839"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/wedesignvolvo/6769839211/" title="On a designer's desk by We Design Volvo, on Flickr"&gt;&lt;img alt="On a designer's desk" height="716" src="http://farm8.staticflickr.com/7021/6769839211_fa5082ca11_b.jpg" width="1024"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/wedesignvolvo/6769838283/" title="On a designer's desk by We Design Volvo, on Flickr"&gt;&lt;img alt="On a designer's desk" height="935" src="http://farm8.staticflickr.com/7008/6769838283_74e6de2b0a_b.jpg" width="1024"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/wedesignvolvo/6769837971/" title="On a designer's desk by We Design Volvo, on Flickr"&gt;&lt;img alt="On a designer's desk" height="1024" src="http://farm8.staticflickr.com/7011/6769837971_0d2cd8da75_b.jpg" width="556"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.flickr.com/photos/wedesignvolvo/6769837503/" title="On a designer's desk by We Design Volvo, on Flickr"&gt;&lt;img alt="On a designer's desk" height="948" src="http://farm8.staticflickr.com/7018/6769837503_00a50f7670_b.jpg" width="1024"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.entradista.com/post/21214179671</link><guid>http://www.entradista.com/post/21214179671</guid><pubDate>Mon, 16 Apr 2012 17:16:21 +0100</pubDate></item><item><title>"Amazon is not on your side. Neither is Apple, or Barnes &amp; Noble, or Google, or Penguin or..."</title><description>“Amazon is not on your side. Neither is Apple, or Barnes &amp; Noble, or Google, or Penguin or Macmillan. These are all corporations, not sports teams, and with the exception of Macmillan, they are publicly owned. They have a fiduciary duty to their shareholders to maximize value. You are the means to that, not the end. The side these companies are on is their own side, and the side of their shareholders. This self-interest doesn’t make them evil. It makes them corporations.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://whatever.scalzi.com/2012/04/12/dear-consumers-who-apparently-think-the-current-drama-surrounding-ebooks-is-like-a-football-game/"&gt;Dear Consumers Who Apparently Think the Current Drama Surrounding eBooks is Like a Football Game – Whatever&lt;/a&gt;&lt;/em&gt;</description><link>http://www.entradista.com/post/21025063421</link><guid>http://www.entradista.com/post/21025063421</guid><pubDate>Fri, 13 Apr 2012 15:53:47 +0100</pubDate></item><item><title>I’m skeptical of their ability to execute here, but I find technology projects like this inspiring....</title><description>&lt;p&gt;I’m skeptical of their ability to execute here, but I find technology projects like this inspiring. Good for Google to trying something completely new and bold.&lt;/p&gt;</description><link>http://www.entradista.com/post/20536193695</link><guid>http://www.entradista.com/post/20536193695</guid><pubDate>Thu, 05 Apr 2012 19:08:58 +0100</pubDate></item><item><title>An interesting story of Android development</title><description>&lt;blockquote&gt;
&lt;p&gt;While it’s hard to estimate exactly, I believe I’ve spent at least 280 to 320 hours developing Papermill in one way or another over the last 3 months. At a freelance rate of $90–120/hr, my expectation as a freelance Android developer, this would equate to somewhere in the range of $30000.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The actual amount of money this app made? $1,100. &lt;/p&gt;</description><link>http://www.entradista.com/post/20460466947</link><guid>http://www.entradista.com/post/20460466947</guid><pubDate>Wed, 04 Apr 2012 11:05:08 +0100</pubDate></item><item><title>Final Fantasy 13-2 characters model Prada
I’ve always...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m1y8ywatlN1qz5x9ro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.eurogamer.net/articles/2012-04-04-final-fantasy-13-2-characters-model-prada"&gt;Final Fantasy 13-2 characters model Prada&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I’ve always thought that fashion brands and gaming were made for each other. &lt;/p&gt;</description><link>http://www.entradista.com/post/20460311484</link><guid>http://www.entradista.com/post/20460311484</guid><pubDate>Wed, 04 Apr 2012 10:56:55 +0100</pubDate></item><item><title>"Content strategy is to copywriting as information architecture is to design.”
        —Rachel..."</title><description>““Content strategy is to copywriting as information architecture is to design.”&lt;br/&gt;
        —Rachel Lovinger”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://readmill.com/ianbetteridge/reads/the-elements-of-content-strategy/highlights/5ee4"&gt;Highlighted by Ian Betteridge&lt;/a&gt; in The Elements of Content Strategy by Erin Kissane&lt;/em&gt;</description><link>http://www.entradista.com/post/9599514985</link><guid>http://www.entradista.com/post/9599514985</guid><pubDate>Tue, 30 Aug 2011 22:28:02 +0100</pubDate></item><item><title>jsavary:

Web content strategists are made, not born.
A great...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lm7zqhHq8i1ql0cvmo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://jsavary.tumblr.com/post/6143319175"&gt;jsavary&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Web content strategists are made, not born.&lt;/p&gt;
&lt;p&gt;A great image by &lt;a href="http://www.richardingram.co.uk/"&gt;Richard Ingram&lt;/a&gt; I came across while reading &lt;a href="http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success/"&gt;an equally great post by Smashing Magazine&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.entradista.com/post/6586000586</link><guid>http://www.entradista.com/post/6586000586</guid><pubDate>Thu, 16 Jun 2011 13:57:36 +0100</pubDate></item><item><title>styledeficit bits and bobs: 'Write like you talk'</title><description>&lt;a href="http://styledeficit.tumblr.com/post/6557586831"&gt;styledeficit bits and bobs: 'Write like you talk'&lt;/a&gt;: &lt;p&gt;&lt;a href="http://styledeficit.tumblr.com/post/6557586831"&gt;styledeficit&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;This never really rung true with me. Not &lt;em&gt;really&lt;/em&gt;. But this is a much better explanation:&lt;/p&gt;
&lt;p&gt;“To my writing classes I used later to open by saying that anybody who could talk could also write. Having cheered them up with this easy-to-grasp ladder, I then replaced it with a huge and loathsome…&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.entradista.com/post/6585926145</link><guid>http://www.entradista.com/post/6585926145</guid><pubDate>Thu, 16 Jun 2011 13:52:35 +0100</pubDate></item><item><title>"Nobody surfs the web anymore"</title><description>&lt;p&gt;&lt;a href="http://www.magnify.net/blog/"&gt;Steve Rosenbaum&lt;/a&gt;, at &lt;a href="http://confab2011.com/"&gt;Confab 2011&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Nobody surfs the web anymore. The waves are too damn big.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;He’s right. And the thing is that we’ve mostly created the waves ourselves with the deliberate intention of stopping surfing.&lt;/p&gt;
&lt;p&gt;People don’t surf the web. They go to a few regular sites. They gather feeds together using RSS. They ping straight off to links gathered via social media (and then jump straight back to Facebook again). But they don’t surf, hopping from link to link, site to site, in the way that we used to.&lt;/p&gt;
&lt;p&gt;Why is that?&lt;/p&gt;
&lt;p&gt;First, because of the intoxicating power that search engines deliver to get instant answers. Type in a question – bang. Instant result!&lt;/p&gt;
&lt;p&gt;But secondly, and I think more importantly, because the people who build sites have adopted a view of users that looks more like a railroad than a highway. We think that we can – and should – put the users on tracks to the holy destination of conversion, and anything that lets them drift away from that ultimate destination is to be avoided like the plague. They might wander off a little – but only so far as we’ll let them, before we start putting in roadblocks and placing big fat signposts down to get them back on the road.&lt;/p&gt;
&lt;p&gt;We’ve made the waves too high to surf. We’ve trained users, like performing monkeys, to press a button and get a reward. And that’s a little sad.&lt;/p&gt;
&lt;p&gt;You can see it in our persona work. Look at the average &lt;a href="http://www.agile-ux.com/wp-content/uploads/2009/12/persona-template-grosjean.png"&gt;persona template&lt;/a&gt;. There’s a nice dinky bit of narrative, and then we’re straight into the goals. The user &lt;em&gt;must&lt;/em&gt; have goals. Why else would they be online, right? Why else might they be on our site?&lt;/p&gt;
&lt;p&gt;We talk about user journeys, but those user journeys are like train travel – the driver, us, is in control. They user is just buying a ticket (and, in most cases, isn’t even aware of it). We talk about funnels, shovelling in people at the top and getting conversions at the bottom. Grist to the mill.&lt;/p&gt;
&lt;p&gt;As content people, with years of experience in creating stuff that people want to read, watch, and engage with, we need to be wary of talk like this. We need to remember that users – people – are human beings and not performing animals that you can prod and poke and reward into doing what you want. That personas don’t become so dictatorial that the “goals” in them (always an abstraction, and too often aligned directly to the company’s goals) don’t limit real people who come to our sites. We need to remember that sometimes, people need to surf, to feel a part of things and not just fodder for the conversion mill.&lt;/p&gt;
&lt;p&gt;And we need to remember that the best companies, the best brands, have enough confidence in what they do that they allow a little space for their customers to be themselves. Some space to surf.&lt;/p&gt;</description><link>http://www.entradista.com/post/6516636415</link><guid>http://www.entradista.com/post/6516636415</guid><pubDate>Tue, 14 Jun 2011 09:39:02 +0100</pubDate><category>content strategy</category><category>web design</category><category>UI</category><category>UX</category><category>IA</category></item><item><title>Create a Cheap Server Using the Regular Snow Leopard Install</title><description>&lt;a href="http://www.maclife.com/article/howtos/turn_your_mac_server_cheap?page=0,0"&gt;Create a Cheap Server Using the Regular Snow Leopard Install&lt;/a&gt;: &lt;p&gt;&lt;a href="http://tech.therealdavidfield.com/post/2672954984/create-a-cheap-server-using-the-regular-snow-leopard"&gt;fieldytech&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Many Mac users were wowed by Apple’s Mac mini server package when it was announced, but at $1,000, it’s still a bit too pricey for even the average person to justify shelling out the cash for a home server. Fear not true believers, we’re going to show you how to turn that old Intel Mac you’ve got lying around into a server that can duplicate many of Snow Leopard Server’s features without shelling out another penny.&lt;/p&gt;
&lt;p&gt;&lt;br/&gt;&lt;strong&gt;Difficulty Level&lt;/strong&gt;&lt;br/&gt;Hard&lt;br/&gt;&lt;br/&gt;&lt;strong&gt;What You Need&lt;/strong&gt;&lt;br/&gt;&gt; Intel Mac&lt;br/&gt;&gt; OS X 10.6 Snow Leopard (We recommend the Snow Leopard Family Pack)&lt;br/&gt;&gt; &lt;a href="http://www.mamp.info/en/downloads/index.html"&gt;MAMP&lt;/a&gt; (Free)&lt;br/&gt;&gt; &lt;a href="http://www.igniterealtime.org/projects/openfire/index.jsp"&gt;OpenFire&lt;/a&gt; (Free) &lt;br/&gt;&gt; XCode&lt;br/&gt;&gt; &lt;a href="http://www.apple.com/quicktime/broadcaster/"&gt;QuickTime Broadcaster&lt;/a&gt; (Free)&lt;br/&gt;&gt; Router that supports Port Forwarding (We used the Airport Extreme)&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.entradista.com/post/2673067062</link><guid>http://www.entradista.com/post/2673067062</guid><pubDate>Sun, 09 Jan 2011 21:17:28 +0000</pubDate></item><item><title>"I’ve used a few different 7-inch Android tablets and although I envied the pocketable size, they..."</title><description>“I’ve used a few different 7-inch Android tablets and although I envied the pocketable size, they never asserted themselves as general-purpose computers. They could run some ambitious Android apps, but every additional function bore a scarlet suffix. You could create and edit documents … sorta. You could process a folder of email … within reason. That sort of thing.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.suntimes.com/technology/ihnatko/3187565-452/android-slate-ipad-apps-tablet.html"&gt;Lessons at CES - how your tablet can compete with iPad - Chicago Sun-Times&lt;/a&gt; (via &lt;a href="http://www.instapaper.com/"&gt;Instapaper&lt;/a&gt;)&lt;/em&gt;</description><link>http://www.entradista.com/post/2672872747</link><guid>http://www.entradista.com/post/2672872747</guid><pubDate>Sun, 09 Jan 2011 21:04:28 +0000</pubDate></item><item><title>"Honestly. It’s a small exaggeration to say that I could board a flight to China tomorrow, be in..."</title><description>“Honestly. It’s a small exaggeration to say that I could board a flight to China tomorrow, be in Shenzhen by the next morning, plunk down about 1800 Yuan for a working Tegra 2-based 10.1-inch Android slate, draw my own logo on it with a white Sharpie on the flight home, and then after a quick 15-minute press conference at the airport Ramada I’d be just as credible a force in Android 3.0 tablets as most of the companies who showed off hardware at CES this year.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.suntimes.com/technology/3206581-478/android-slate-inch-ipad-verizon.html"&gt;CES slate parade proves not all tablets are created equal - Chicago Sun-Times&lt;/a&gt; (via &lt;a href="http://www.instapaper.com/"&gt;Instapaper&lt;/a&gt;)&lt;/em&gt;</description><link>http://www.entradista.com/post/2672831080</link><guid>http://www.entradista.com/post/2672831080</guid><pubDate>Sun, 09 Jan 2011 21:01:52 +0000</pubDate></item><item><title>"Don't forget..." - a set on Flickr</title><description>&lt;a href="http://www.flickr.com/photos/epoxy_one/sets/72157612253670730/detail/"&gt;"Don't forget..." - a set on Flickr&lt;/a&gt;: &lt;p&gt;A genius set of images of surprising street art. One for the designers amongst you.&lt;/p&gt;</description><link>http://www.entradista.com/post/1032484730</link><guid>http://www.entradista.com/post/1032484730</guid><pubDate>Sun, 29 Aug 2010 20:28:57 +0100</pubDate></item><item><title>Question: What’s wrong with this picture?
Answer: The...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l7xi1q1tyf1qz5x9ro1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Question: What’s wrong with this picture?&lt;/p&gt;
&lt;p&gt;Answer: The content has become massively less important in the hierarchy of the page than everything else. The important bit – the content – has been pushed so far down the page that I have to scroll down to read even just the first paragraph.&lt;/p&gt;
&lt;p&gt;This is why I use stuff like Reader on Safari: I’d like the content back, please. &lt;/p&gt;</description><link>http://www.entradista.com/post/1032478331</link><guid>http://www.entradista.com/post/1032478331</guid><pubDate>Sun, 29 Aug 2010 20:27:26 +0100</pubDate></item><item><title>iReader</title><description>&lt;a href="https://chrome.google.com/extensions/detail/ppelffpjgkifjfgnbaaldcehkpajlmbc"&gt;iReader&lt;/a&gt;: &lt;p&gt;One of the finest features of Safari 5 is Reader, which allows you to get to a simple, uncluttered view of any web page just by clicking a button. It’s the instant answer to the overkill of page furniture that lots of sites seem to want to put us through (and I’m looking at &lt;em&gt;you &lt;/em&gt;The Guardian).&lt;/p&gt;
&lt;p&gt;Only one problem: At the moment, Chrome is my browser of choice. I like Safari, but I find Chrome just a little bit nippier at opening and rendering pages.&lt;/p&gt;
&lt;p&gt;Enter &lt;a href="https://chrome.google.com/extensions/detail/ppelffpjgkifjfgnbaaldcehkpajlmbc"&gt;iReader&lt;/a&gt;, an extension for Chrome which &lt;strike&gt;completely rips off&lt;/strike&gt; replicates Reader, even managing to do the trick which puts together multiple pages into a single view. It’s slick, works nicely, and does the job. Recommended. &lt;/p&gt;</description><link>http://www.entradista.com/post/1032369861</link><guid>http://www.entradista.com/post/1032369861</guid><pubDate>Sun, 29 Aug 2010 20:03:35 +0100</pubDate><category>Google Chrome</category></item><item><title>Multiculturalism and Its Discontents | Big Questions Online</title><description>&lt;a href="http://www.bigquestionsonline.com/columns/susan-jacoby/multiculturalism-and-its-discontents"&gt;Multiculturalism and Its Discontents | Big Questions Online&lt;/a&gt;: &lt;blockquote&gt;
  &lt;p&gt;I am an atheist with an affinity for non-fundamentalist
  religious believers whose faith has made room for secular
  knowledge. I am also a political liberal. I am not, however, a
  multiculturalist who believes that all cultures and religions are
  equally worthy of respect. And I find myself in a lonely place in
  relation to many liberals, political and religious, because I
  cannot accept a multiculturalism that tends to excuse, under the
  rubric of “tolerance,” religious and cultural practices
  that violate…&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;(via &lt;a href="http://www.instapaper.com/"&gt;Instapaper&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.entradista.com/post/1030373566</link><guid>http://www.entradista.com/post/1030373566</guid><pubDate>Sun, 29 Aug 2010 11:18:10 +0100</pubDate></item><item><title>Are Wikileaks Activists Finally Realizing Their Founder Is a Megalomaniac? [Wikileaks]</title><description>&lt;p&gt;&lt;div class="posterous_autopost"&gt;via &lt;a href="http://gawker.com/tag/valleywag"&gt;&lt;i&gt;Gawker: valleywag&lt;/i&gt;&lt;/a&gt;&lt;p align="center"&gt;&lt;a href="http://gawker.com/5623846/are-wikileaks-activists-finally-realizing-their-founder-is-a-megalomaniac"&gt;&lt;img src="http://cache.gawkerassets.com/assets/images/7/2010/08/500x_0827_assange.jpg"/&gt;&lt;/a&gt;&lt;/p&gt;Julian Assange&amp;#8217;s attempt to spin his creepy romancing of two Swedish women into a Pentagon smear campaign was a huge mistake. &amp;#8230; &lt;a href="http://gawker.com/5623846/are-wikileaks-activists-finally-realizing-their-founder-is-a-megalomaniac"&gt;Read More&amp;#160;&amp;#187;&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;</description><link>http://www.entradista.com/post/1030279461</link><guid>http://www.entradista.com/post/1030279461</guid><pubDate>Sun, 29 Aug 2010 10:45:32 +0100</pubDate></item><item><title>There is no escape from Solutions Cat</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l7vjlzjql61qz5x9ro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;There is no escape from Solutions Cat&lt;/p&gt;</description><link>http://www.entradista.com/post/1026260436</link><guid>http://www.entradista.com/post/1026260436</guid><pubDate>Sat, 28 Aug 2010 19:05:59 +0100</pubDate></item><item><title>Yet another Mexican food place opens near work. Are they all...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l7er8sCcCg1qz5x9ro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Yet another Mexican food place opens near work. Are they all trying to tempt me?&lt;/p&gt;</description><link>http://www.entradista.com/post/977748064</link><guid>http://www.entradista.com/post/977748064</guid><pubDate>Thu, 19 Aug 2010 17:30:53 +0100</pubDate><category>food</category></item></channel></rss>

