A few years ago I’d have said this was impossible. A person’s right to keep their online existence separate to their “real life” was not questioned, and in many cases considered a necessary defence against real-life enemies like draconian hiring managers who don’t understand that weird Internet thing. Nowadays the overwhelming success of Facebook suggests that the bulk of Internet denizens don’t care if their their real names are splashed across The Googles, and don’t care that their on– and offline lives are hopelessly intertwingled.